I'll give this a shot:
1. It helps to spell check and not use numbers in your words when you are making a first impression. Paragraphs help too.
2. Having a planned out clear idea, and showing some quality work of your own will attract the people you want to your project.
3. Never use all caps.
If you build it, they will come, start the game, do your best work and people will join you.
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